The company began to expand in new frontiers of the gadget industry. Four decades ago LEGO begun to target ladies with the release of furniture pieces and dollhouses; in 1974 this introduced the first individual figures, called Minifigures; and 1979 it expanded into space with sets showcasing astronaut minifigures, a brief history of the creation of the lego constructor rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of rings elements directed at young girls. This period also noticed the creation of a administration structure, with Godtfred Kirk Christiansen’s daughter Kjeld Kirk Kristiansen signing up for the bureaucratic staff and working to modernize the company’s manufacturing methods.
The 1970s also saw the introduction of something that allowed customers to pick certain bricks they wished to purchase and create their own styles, rather than buy pre-made equipment; this was popular with adults, as well as children. In the same decade, Seglar branched out into medieval territory while using Castle subject, and in 1980 the company added the first teach sets to its collection.
In 1989 Lego launched the Pirate idea, and with it a number of pirate ships, wilderness islands and treasure. The organization also extended its assortment of facial movement, adding beards, eye pads and lip stick in addition to the common two eyes and smile. Some more aged Lego debt collectors resented these changes, choosing the more simple faces of earlier models.
As Lego expanded in a huge multinational corporation, completely to find ways to meet the requirements of the big name clients like Target, Wal-Mart and Toys ‘R’ Us, which in turn demanded greater selections and faster delivery times. To keep up with these requirements, the company begun to reduce total production coming back new products by making more make use of computerized assemblage systems.